The Sweet Spot
Press Site
& Newsroom
If you’re a reporter, click here to visit our press resources for photos and additional information.
This section is designed to provide media professionals with easy access to high-resolution images, detailed press kits, and other resources to support your coverage. Whether you need background information, quotes, or visuals, we’ve got you covered to help tell the story of The Sweet Spot effectively.
Recommended by Restaurant Guru 2025
We’re proud to share that The Sweet Spot has been recommended by Restaurant Guru for the third year in a row in 2025!
This recognition means so much to us and is a reflection of the amazing support from our Sweet Spot family. Your love for our desserts keeps us inspired to innovate and deliver unforgettable experiences every day.
From explosive milkshakes to warm churros and funnel cakes, every treat we make is about celebrating sweet moments with our community.
Thank you for making The Sweet Spot your go-to dessert destination once again — three years running!
The Sweet Spot Franchise Listed on Entrepreneur’s Franchise 500 Directory
We’re excited to announce that The Sweet Spot is now featured in the Entrepreneur Franchise Directory!
This achievement is all about you, our incredible customers, who have made this journey possible.
As one of the few franchises to grow from Virginia Beach, we proudly represent our city and the fantastic community that supports us. Your love for our desserts inspires us every day.
Thank you for being a part of our story! You can join The Sweet Spot family if you want to continue this journey with us. We would love to have you on board as we expand and share our delicious desserts with even more people.
Check out our page on the Entrepreneur Franchise Directory for all the juicy details!
The Sweet Spot Neighborhood Fave Badges 2023 - 2024
Neighbors have voted The Sweet Spot as a Neighborhood Favorite in 2024 for Best Dessert Shop and Best Go-to Restaurant.
Dear Sweet Spot family,
We are beyond excited to announce that The Sweet Spot has been named a Neighborhood Favorite for 2024 in both the Best Dessert Shop and Best Go-To Restaurant categories on Nextdoor—for the second year in a row!
This recognition means the world to us, and we owe it all to you, our incredible community. Your support, love, and enthusiasm for our desserts are what keep us inspired to continue delivering fresh, made-to-order treats that you can’t get anywhere else.
We are committed to providing you with the best desserts and unforgettable experiences every time you visit. Knowing that we’re your go-to spot for indulgence makes this award even sweeter.
Thank you.
The Sweet Spot Providence
The Sweet Spot Atlantic
Unlocking Easier Franchise Financing
The Sweet Spot Joins Franchise Registry, Unlocking Easier Franchise Financing
The Sweet Spot, Virginia Beach’s premium dessert bar, is thrilled to announce its inclusion in the Franchise Registry.
This listing connects us to over 9,000 lenders, streamlining the financing process for future franchisees. Now, opening a Sweet Spot franchise is more accessible than ever. Our commitment to premium ingredients and fresh-made desserts remains at the core of our expansion.
Franchise opportunities are now available—visit our franchising page to learn more and join a fast-growing dessert brand.
The Sweet Spot Founder Creates Dessert Franchise with Experiential Emphasis
How did you come up with The Sweet Spot?
It’s very personal. My husband and I, whenever we travel, try every dessert store in a town or city. That’s what we search for: desserts and ice creams. We are Virginia Beach born, and on our oceanfront, you don’t have a variety of desserts. You have soft serve and dip ice cream, but that’s it. That’s all the desserts we have.
We had a previous business, and there was a vacant place next door. We said, let’s take it and do something, but we had no idea what we were going to do. First, it was a convenience store. That wasn’t us. We didn’t want to do a convenience store. So we started with rolled ice cream. We had just come from Thailand and were obsessed with rolled ice cream.
Recommended by Restaurant Guru 2024
Dear Sweet Spot family,
Thanks to your incredible support, Restaurant Guru has again recommended The Sweet Spot for 2024! This achievement directly results from your continued loyalty and passion for our desserts.
Your support and feedback inspire us to innovate and create unforgettable experiences for you. We are deeply grateful for your trust in our brand.
As we celebrate this milestone, we want to reiterate our commitment to you. We promise to continue providing you with exceptional desserts and service because you deserve nothing less. Thank you for being a part of our journey and making The Sweet Spot a special place for dessert lovers everywhere.
The Sweet Spot.
Virginia Beach dessert shop gets a facelift just in time for the summer season
VIRGINIA BEACH, Va. — A familiar favorite in Virginia Beach shut down during winter to get a facelift. The Sweet Spot on Atlantic Avenue is now back open and ready to serve.
Covered in flowers and pink from top to bottom, The Sweet Spot catches your eye instantly. Mery Ghattas said it was time this location received some TLC, “Virginia Beach showed us so much love that we had to redo this location to make it worthy of Virginia Beach and to make it spectacular.”
“I wanted to stick out like a sore thumb, okay?” Owner, President, and CEO Mery Ghattas laughed. “I want it to be like, ‘Oh my gosh, look at this pink place, what is it?'”
Ghattas said they tore everything down and built it back up, not only for the customers but for the city too, “Yes, we developed the desserts, we worked so hard, but if the city didn’t show us the love, we wouldn’t be where we are.”
Recommended by Restaurant Guru 2023
Dear Sweet Spot family,
We want to express our heartfelt appreciation for your support. Whether through recommendations, word-of-mouth, or any other means, your support has been instrumental in helping our business thrive.
We are grateful for customers like you who believe in our brand and what we offer. Your continued support is invaluable to us, and we wanted to extend our deepest thanks.
Thank you for being a part of the journey. We look forward to serving you and providing you with exceptional experiences.
The Sweet Spot.
Oceanfront businesses and crews prepare for Something in the Water
The Sweet Spot Oceanfront.
“Very excited that the festival is coming back here, you know,” said Mery Ghattas, owner of The Sweet Spot ice cream shop. “I think Pharrell is giving us a great opportunity, putting Virginia Beach on the map.”
A Sweet Pink Christmas wonderland 2022
The Sweet Spot’s 2022 pink Christmas wonderland for this holiday season.
Enjoy a heartwarming place to spend time with your loved ones and enjoy our Christmas decorations and a delicious holiday menu. Hot chocolate, freshly fried funnel cakes, and much more.
11 of the Most Outrageous Milkshakes
Most Outrageous Milkshakes
They’ve exploded onto the restaurant scene, bedazzled your social media, and transformed an old-fashioned treat into eye-popping works of art. Outrageous milkshakes—dubbed “freak shakes”—pile a ridiculous amount of sweet and savory treats atop one tall, frosted glass.
For National Chocolate Milkshake Day, Yelp created a list of America’s most outrageous milkshakes based on Yelpers’ ratings and reviews. You’ll even spot The Sweet Spot featured!
Our igloos are finally here!
Most Outrageous Milkshakes
We are excited to announce our igloos have finally arrived—the perfect private space for you and your group. Enjoy a memorable night and fall in love at The Sweet Spot.
Virginia Beach ice cream shop raises money for CHKD
Virginia Beach ice cream shop raises money for CHKD
An ice cream shop in Virginia Beach is raising thousands of dollars for the Children’s Hospital of the King’s Daughters. The Sweet Spot off Providence Road started a campaign with CHKD to help with donations for the holidays.
A Kempsville dessert shop repurposed 1,500 toys to support CHKD
A Kempsville dessert shop repurposed 1,500 toys to support CHKD
The Sweet Spot in Virginia Beach hosted its Holiday Experiential Pop-Up, displaying 1,500 stuffed animals, dolls, and toys that CEO Mery Ghattas bought at CHKD thrift stores. The festive, pink dessert shop turned into a magical fundraising wonderland.
More crazy shakes, desserts are coming to Virginia Beach with Sweet Spot expansion
More crazy shakes, desserts are coming to Virginia Beach
Virginia Beach’s homegrown spot for unicorn milkshakes and bubble waffles will soon have a new flagship in the Fairfield neighborhood — a bright-pink hall of sweets with a spacious patio and loaded brownies served hot on a skillet.
FRIDAY FLAVOR: Welcome to the Sweetest Spot in Virginia Beach
Welcome to the Sweetest Spot in Virginia Beach
Colorful, hand-crafted specialty desserts are offered daily at The Sweet Spot. From Bubble Waffles to Explosive Milkshakes, The Sweet Spot offers desserts you won’t find anywhere else in Virginia Beach.