The Sweet Spot
Press Site and Newsroom
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By: Entrepreneur Franchise 500 | SEP 26, 2024
The Sweet Spot Franchise Listed on Entrepreneur’s franchise 500 Directory
We’re excited to announce that The Sweet Spot is now featured in the Entrepreneur Franchise Directory!
This achievement is all about you, our incredible customers, who have made this journey possible.
As one of the few franchises to grow from Virginia Beach, we proudly represent our city and the fantastic community that supports us. Your love for our desserts inspires us every day.
Thank you for being a part of our story! You can join The Sweet Spot family if you want to continue this journey with us. We would love to have you on board as we expand and share our delicious desserts with even more people.
Check out our page on the Entrepreneur Franchise Directory for all the juicy details!By: Nextdoor | SEP 20, 2024
Neighbors have voted The Sweet Spot as a Neighborhood Favorite in 2024 for Best Dessert shop and Best Go-to restaurant.
Dear Sweet Spot family,
We are beyond excited to announce that The Sweet Spot has been named a Neighborhood Favorite for 2024 in both the Best Dessert Shop and Best Go-To Restaurant categories on Nextdoor—for the second year in a row!
This recognition means the world to us, and we owe it all to you, our incredible community. Your support, love, and enthusiasm for our desserts are what keep us inspired to continue delivering fresh, made-to-order treats that you can’t get anywhere else.
We are committed to providing you with the best desserts and unforgettable experiences every time you visit. Knowing that we’re your go-to spot for indulgence makes this award even sweeter.
Thank you for believing in The Sweet Spot and making us a true neighborhood favorite once again! We look forward to serving you and continuing this delicious journey together.
Thank you. The Sweet Spot AtlanticFranchise Registry | SEP 10, 2024
The Sweet Spot Joins Franchise Registry, Unlocking Easier Franchise Financing
The Sweet Spot, Virginia Beach’s premium dessert bar, is thrilled to announce its inclusion in the Franchise Registry.
This listing connects us to over 9,000 lenders, streamlining the financing process for future franchisees. Now, opening a Sweet Spot franchise is more accessible than ever. Our commitment to premium ingredients and fresh-made desserts remains at the core of our expansion.
Franchise opportunities are now available—visit our franchising page to learn more and join a fast-growing dessert brand.
Author: Megan Glenn. Franchise Times | April 25, 2024
The Sweet Spot Founder Creates Dessert Franchise with Experiential Emphasis
How did you come up with The Sweet Spot?
It’s very personal. My husband and I, whenever we travel, try every dessert store in a town or city. That’s what we search for: desserts and ice creams. We are Virginia Beach born, and on our oceanfront, you don’t have a variety of desserts. You have soft serve and dip ice cream, but that’s it. That’s all the desserts we have.
We had a previous business, and there was a vacant place next door. We said, let’s take it and do something, but we had no idea what we were going to do. First, it was a convenience store. That wasn’t us. We didn’t want to do a convenience store. So we started with rolled ice cream. We had just come from Thailand and were obsessed with rolled ice cream.
Continue reading the article »By: Restaurant Guru | FEB 27, 2024
Recommended by Restaurant Guru 2024
Dear Sweet Spot family,
Thanks to your incredible support, Restaurant Guru has again recommended The Sweet Spot for 2024! This achievement directly results from your continued loyalty and passion for our desserts.
Your support and feedback inspire us to innovate and create unforgettable experiences for you. We are deeply grateful for your trust in our brand.
As we celebrate this milestone, we want to reiterate our commitment to you. We promise to continue providing you with exceptional desserts and service because you deserve nothing less. Thank you for being a part of our journey and making The Sweet Spot a special place for dessert lovers everywhere.
The Sweet Spot.Author: Bethany Reese. 13 NEWS NOW | June 9, 2023
Virginia Beach dessert shop gets a facelift just in time for the summer season
VIRGINIA BEACH, Va. — A familiar favorite in Virginia Beach shut down during winter to get a facelift. The Sweet Spot on Atlantic Avenue is now back open and ready to serve.
Covered in flowers and pink from top to bottom, The Sweet Spot catches your eye instantly. Mery Ghattas said it was time this location received some TLC, “Virginia Beach showed us so much love that we had to redo this location to make it worthy of Virginia Beach and to make it spectacular.”
“I wanted to stick out like a sore thumb, okay?” Owner, President, and CEO Mery Ghattas laughed. “I want it to be like, ‘Oh my gosh, look at this pink place, what is it?'”
Ghattas said they tore everything down and built it back up, not only for the customers but for the city too, “Yes, we developed the desserts, we worked so hard, but if the city didn’t show us the love, we wouldn’t be where we are.”
Continue reading the article »By: Restaurant Guru | MAY 31, 2023
Recommended by Restaurant Guru 2023
Dear Sweet Spot family,
We want to express our heartfelt appreciation for your support. Whether through recommendations, word-of-mouth, or any other means, your support has been instrumental in helping our business thrive.
We are grateful for customers like you who believe in our brand and what we offer. Your continued support is invaluable to us, and we wanted to extend our deepest thanks.
Thank you for being a part of the journey. We look forward to serving you and providing you with exceptional experiences.
The Sweet Spot.
Author: Angela Bohon. WTKR | APR 20, 2023
“Very excited that the festival is coming back here, you know,” said Mery Ghattas, owner of The Sweet Spot ice cream shop. “I think Pharrell is giving us a great opportunity, putting Virginia Beach on the map.
The Sweet Spot DEC 7, 2022
A Sweet Pink Christmas wonderland 2022.
The sweet spot’s 2022 pink Christmas wonderland for this holiday season. Enjoy a heartwarming place to spend time with your loved ones and enjoy our Christmas decorations and a delicious holiday menu. Hot chocolate and freshly fried funnel cakes, and much more.
Author: Emily Moon. YELP | SEP 12, 2022
11 of the Most Outrageous Milkshakes
They’ve exploded onto the restaurant scene, bedazzled your social media, and transformed an old-fashioned treat into eye-popping works of art. Outrageous milkshakes—dubbed “freak shakes” for their over-the-top extravagance—pile a ridiculous amount of sweet and savory treats atop one tall, frosted glass. Adorned with freshly fried churros, cotton candy, whipped cream, bacon crumbles—even an entire burger and fries—they’re the definition of dessert for dinner.
For National Chocolate Milkshake Day, we created a list of America’s most outrageous milkshakes based on Yelpers’ ratings and reviews—but you won’t find a single classic shake here. Instead, you’ll be wooed by a peanut butter and banana concoction draped in bacon slices…
Continue reading the article »The Sweet Spot JAN 20, 2022
Our igloos are finally here!
We are excited to announce our igloos have finally arrived—the perfect private space for you and your group. Enjoy a memorable night and fall in love at the sweet spot.
Book your igloos today »Author: Adrian Guerra. 13 NEWS NOW | DEC 07, 2021
Virginia Beach ice cream shop raises money for CHKD
An ice cream shop in Virginia Beach is raising thousands of dollars for the Children’s Hospital of the King’s Daughters.
The Sweet Spot off Providence Road in Virginia Beach started a campaign with CHKD to help with donations for the holidays.
Mery Ghattas is the owner and CEO of The Sweet Spot…
Continue reading the article »Author: Saleen Martin. The Virginian-Pilot | DEC 05, 2021
Are you feeling festive and in the giving spirit? The Sweet Spot in Virginia Beach wants to see you. The decked-out, pink dessert shop on Providence Road is hosting its Holiday Experiential Pop-Up, displaying 1,500 stuffed animals, dolls, and toys that Sweet Spot CEO Mery Ghattas bought at Children’s Hospital of The King’s Daughters thrift stores.
Author: Matthew Korfhage. The Virginian-Pilot | JAN 18, 2021
Virginia Beach’s homegrown spot for wild unicorn milkshakes and stacked-up bubble waffles will soon have a new flagship location in the Fairfield neighborhood — a bright-pink hall of sweets with a spacious patio and loaded brownies served hot on a skillet.
In the coming years, Mery Ghattas plans…
Author: Madison Kimbro. 13 NEWS NOW AUGUST 30, 2019
Colorful, hand-crafted specialty desserts are offered daily at The Sweet Spot ice cream shop at the Oceanfront. Don’t think this is just any ordinary ice cream shop. The Sweet Spot offers a variety of delicious treats you can’t get anywhere else.
There’s your ordinary chocolate or vanilla ice cream, but have you heard of a Bubble Waffle? Think of any type of ice cream you want, wrapped in a fresh-made waffle with chocolate syrup, whip cream, and churros.